Why a Mental Health Copywriter Is Worth the Investment for Your Practice
Remember the saying “you get what you pay for”? How many times has this quote been true in your life?
One of my greatest lessons in getting what I paid for had to do with buying shoes for my kids. If I could get a pair of shoes for 15 bucks, why would I spend more? Realizing how fast my kids went through their shoes I learned what should have been obvious.
What I compromised in price I got in quality.
The same is true when it comes to your private price. A mental health copywriter is the best way to get a return on your investment when it comes to your online marketing. When you pay for high-quality content and copy, that’s exactly what you get.
Book a Discovery Call today. Let me share with you how a copywriter for mental health and wellness can help you scale your practice.
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When I look back at my attempt to save a few bucks on my children’s footwear, that’s the opposite of what happened. Turns out I ended up spending double, if not more, because of how the cheaper shoes wore out so fast.
It wasn’t until I decided the investment was worth it I realized a few things about high-quality shoes.
First of all, they do last longer. And they're actually better for my child's growing and developing foot. It turns out higher quality shoes came with so many more benefits than the actual shoe itself.
Shoes made with better materials and design meant my kids were getting:
More support and durability
Insoles with absorbent material
Better shock absorption
All these benefits changed my children’s balance, posture, and coordination. The costlier shoes gave my kids a more solid foundation if you will.
Higher quality shoes take into account concerns I had no clue were so important. These factors play an important role in the growth and development of my kid's feet.
Saving a few bucks on footwear for my kids didn't save me anything in the long run. Once I decided to buy higher-quality shoes I saw the difference. And I never cut costs when it came to what I put on my kid’s feet again.
Are there areas in your private practice where saving a few bucks today might be costing you more in the long run?
Investing in a Copywriter Is More Than Paying for Words.
A health and well-being freelance copywriter brings so much more to the table than the words they put on a page.
I had to learn this lesson when it came to buying shoes for my kids. There were so many benefits I was missing out on because I thought saving a few bucks was more important.
One of the main advantages of using a freelance health writer is their ability to boost your website's search engine optimization (SEO). But, that's only the beginning of what a proficient and effective copywriter provides. Other advantages include:
Attention-grabbing title with a keyword included
Headings with long-tail keywords
Backlinks to credible and relevant websites and content
Metatag with a clear and engaging summary of the web page’s content
Title tag URL slug using a keyword
And these are only a few of the behind the scene’s benefits you get when you invest in a mental health copywriter.
It took me a few years to grow tired of spending more money on cheap shoes. I decided the larger investment upfront was worth the long-term benefits.
As a business owner in the 21st century, you know blogs, SEO website copy, and emails are a necessity and not a luxury.
But it’s the quality of those blogs, website copy, and emails that matter most.
Is it more cost-effective for you to spend the money and hire a professional to write your website copy? Would it make more sense for you to spend that time working with paying clients?
And is the initial investment for a health and wellness copywriter worth the expense when you see the payoff? What if you started seeing more clients and your practice expanded?
I'm guessing your answer to these questions is a resounding yes.
Most of us are willing to spend more when it means we’re getting more.
5 Reasons a Mental Health Copywriter Is Worth Every Penny.
Copywriting’s a learned skill and profession, not a hobby.
Most people write in some capacity.
Blogging is popular among business owners and entrepreneurs. The problem is those blogs end up acting more like a journal or diary entry. Instead, these blogs should be written with the purpose of persuading someone to do something.
A mental health copywriter knows writing compelling copy is more than journaling.
Skilled copywriters learn how to write with the reader as the focus. They use techniques intended to build relationships and a connection with the reader. Once the reader establishes trust, the copywriter calls the reader to act in some way.
Learning to write with the reader as the hero takes practice and dedication.
A copywriter for mental health and wellness has the ability to empathize with the reader. This makes it possible to connect to their:
Struggles
Pain Points
Obstacles
Objections
Fears
Blogging, from a copywriter’s perspective, is all about the reader and not the writer.
2. Copywriting isn’t about putting words on a web page and calling it good.
If only it were that easy.
Keyword research, SEO strategies, and long-tail keywords play a pivotal role when it comes to writing copy. If these terms sound like pure gibberish to you, it’s time to chat with a copywriter.
In order for blogs and website copy to be worth anything, people need to be able to find them in search engines. If you’re writing blogs with lots of words, but aren’t using the right words, people will never find you.
A mental health and wellness copywriter knows the first step when writing a blog or website doesn’t start in a Google Doc. It starts by doing valuable keyword research.
Your keywords need to meet the following criteria(1):
High search volume
Relevant
Strong conversion rate
Competitive
Keywords and SEO techniques give your blog and web page copy a solid foundation. A knowledgeable mental health copywriter knows not to skip this step.
3. You get quality content with action-driven results.
Most people open a business with the intent of getting a return on their investments. If your website copy doesn’t have a clear and concise call to action, how will your readers know what you want them to do?
Blogging and website copy is written with an action-driven goal. You want to drive people to your website so they read about how your practice can solve their problems and end their pain. But you don’t stop there.
You make it clear what their next step needs to be. Don’t expect them to figure this out on their own.
People need the steps to be straightforward. If you’re writing a blog with the intent of readers signing up for your newsletter, make it crystal clear. Don’t assume the reader knows what you want them to do.
A call to action needs to be:
Focused on the specific benefits your reader will receive
A tone of voice you’re ideal client connects with
Above the fold so they don’t have to scroll to find it
A strategic call to action can mean a 201% increase in your conversion rate(2). That’s pretty darn good for such a simple button.
4. A mental health copywriter puts you in front of the right people.
Having an online presence is more important than ever. People turn to the internet as a way of finding service providers like yourself.
All businesses have some sort of online marketing plan. It’s usually with the goal of getting more online exposure. But the problem is it’s not about how many people you’re getting in front of.
It’s about getting in front of the right kind of people.
A freelance health and wellness copywriter includes keywords to increase your visibility in your local area. Simple tweaks and changes to your website and blog posts affect your website’s ability to rank higher for your specific location.
These changes include:
Adding location-based keywords to your website and blogs
Making sure you’re using Google My Business
Using language appropriate to your region and demographics
Here's how you know your online marketing is done well. When your ideal client shows up on your website and schedules an appointment. And all you did was post SEO-driven content.
5. A mental health copywriter understands this niche inside and out.
Often people seek out therapists and counselors who specialize in a particular field.
Someone suffering from PTSD would prefer to work with a therapist familiar with this area. The counselor’s experience and in-depth knowledge increase their credibility when providing counsel.
The same is true when investing in a copywriter who specializes in mental health.
Successful copy comes from connecting with the reader. A health and wellness copywriter uses the language your ideal client speaks because they’re familiar with the industry.
A copywriter knows when you talk to everyone you end up talking to no one. You want to communicate with your ideal client, not any client.
A niche-focused copywriter writes in an effective way so you become the authority in your field. And when you have more authority and credibility, your practice and business grow.
Grow Your Business and Invest in a Health and Wellness Copywriter.
Partnering with an educated and knowledgeable copywriter in the mental health industry means you get what you paid for. But you also end up getting so much more.
Words are the foundation of a copywriter’s work. But it’s the kind of words and the way they use these words that make their services so valuable for your practice.
If you’re ready to take your mental health business to the next level, contact me today. My name is Mary Herzog and I’m a mental health and wellness copywriter.
Schedule a FREE 30-minute consultation appointment. We’ll discuss a successful online marketing strategy specific to your practice.
Your time’s valuable. Invest in a professional health and wellness copywriter who knows how to write copy effectively and efficiently. Assuring your business grows and thrives.
Making your investment worth every penny.
(1)https://jbmediagroupllc.com/blog/tips-for-choosing-right-keywords/#:~:text=Your%20target%20keywords%20need%20to,SEO%20is%20likely%20to%20fizzle.
(2)https://marketingexperiments.com/copywriting/call-to-action-errors